Tuesday, May 26, 2009

Should you be all a-Twitter?

Maybe so. Beyond those with celebrity followings and/or narcissistic tendencies, there are plenty of applications and motivations to join the world of Twitter and keep other like-minds informed.

Here are a few general categories of value-added, real-world applications:

* Worthwhile causes should tweet their best, daily to weekly, success stories to the benefit of staff members' morale, confidence of financial contributors, and an overall boost in positive publicity, mission credibility, and pride in what is accomplished everyday

* Small-businesses can differentiate themselves with timely tweets to drive clients and customers to win-win deals during certain day-parts or seasons in need of a revenue boost

* Houses of Faith could re-connect and tweet their congregations - with celebrations, opportunities of service, mission trip reports, and even bereavements - as never before.

* Politico's and other public servants can tweet their worth to supporters, voters, taxpayers, and competitors alike...creating a record of, hopefully, routine accomplishments

* Networks of professionals could collaborate to tweet mutual opportunities for community and business growth and prosperity

* Any successful and beneficial mission can tweet their way to greater top-of-mind awareness, support, and competitive advantage with a following that appreciates their contributions to our community

We can all think of organizations, groups, and businesses that can greatly benefit from any given following of fans.

The key to really tweet success is cross-promoting a variety of what works best in a healthy community of diverse interests, personalities, and culture.

Now, go get all a-Twitter.