My advice for anyone, any business, or any non-profit mission is to find the best fit and make the most of its critical mass. Twitter lovers swear by that "follower" platform, but I see it as more of a user portal to other platforms, unless you are a celebrity with a huge following. MySpace is a great custom-platform for those in the arts, entertainment, and more adult-oriented spaces.
Facebook is just simple, yet versatile, and offers public to private sharing of various content for those who are not able to connect as often as we did when life was far less hectic. Plus, it's now evolved into a multi-generational platform for sharing and staying connected in certain ways.
Social media platforms offer the ability to network, inform, and engage groups of current and potential interest like never before...especially in the non-profit world. Endless life-changing stories abound with most non-profits and passive websites just don't cut it anymore. Pushing those stories and other content to those who have volunteered their interest in the mission is a must today and the exponential networking potential of awareness, opportunities to serve, and fundraising potential. If you know of a non-profit out there that is in need of networking help, face-to-face, in groups, or via social media...send them my way. I'll be glad to learn more, advise, and benefit any worthwhile cause or mission.
BTW - feel free to learn more about the profession road I've traveled and personal and professional referrals @ http://www.linkedin.com/in/leadfolloworgetoutoftheway Then, let's connect via LinkedIn, if that's your thing, as well.
Brad
